I'm a brand strategist and storyteller who helps heart-led founders build brands that reflect what they care about, who they serve, and the future they're working toward. After 15+ years inside fast-paced, growth-obsessed environments—from scaling CAVA to leading strategy & content for dozens of brands in an agency setting—I've seen how branding can so often become performative, extractive, or disconnected from the truth of the work. I started my own consultancy to offer something different: a slower, deeper, more human approach to brand-building.
If your story feels misaligned, your strategy too rigid, or your brand no longer fits who you're becoming—I can help. I work with founders & teams in moments of growth, transition, or reinvention, offering positioning strategy, story stewardship, and embedded strategic partnerships. Basically, I help you grow without losing your roots.
My goal? To help you name what matters, tell your truest story, and build something that holds.