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Bethany Diane King

Annapolis · 10+ yrs experience

Marketing leader, business strategist, and builder with 20+ years of experience helping organizations navigate growth, change, and transformation. Throughout my career, I've led marketing organizations, built brands, launched products, and helped businesses scale through periods of rapid growth and significant change. I've worked across small businesses, startups, nonprofits, growth-stage and established companies, always with a focus on turning strategy into meaningful business outcomes. I'm known for brand storytelling, bringing clarity to complex challenges, and helping organizations, founders, and business owners get clear on where they're going and how they're going to get there. While my foundation is in marketing and growth, my work as an executive leader has often extended well beyond it-focusing on business strategy, revenue leadership, organizational alignment, transformation initiatives, and leadership challenges. I also write One Good Idea, a Substack newsletter focused on leadership, growth, organizational dynamics, and the realities of navigating transformation inside growing organizations.

Areas of expertise

Marketing & Communications LeadershipBrand Strategy & PositioningGo-to-Market StrategyGrowth & TransformationOrganizational AlignmentTeam Leadership & DevelopmentStrategic PlanningProduct Marketing & Customer Insight